April 12, 2023
Pariplay, a subsidiary of NeoGames, has extended its alliance with Ainsworth Gaming Technology to provide the supplier's collection of casino content in Canada. Through the Fusion aggregation platform, Pariplay's network of Canadian mobile casino apps will now access Ainsworth's library of casino games.
In a press release from the two companies, the new contract between Pariplay and Ainsworth will strengthen their presence in the Canadian market. The Fusion platform content is already available in Ontario and Alberta, with plans to expand to other regulated markets. This deal extends a pre-existing one that makes Ainsworth's content available in LatAm through Pariplay.
Pariplay mentioned that Ainsworth's gaming selection is trending in the land-based sector, and its online products are well-received by players and operators in many markets. Additionally, they noted that Fusion, their game distribution platform, includes thousands of titles from leading developers, along with a collection of tools that augment the experience for players.
Speaking at the launch, Pariplay's Commercial Director North America, Shivan Patel, commented that their partnership with Ainsworth has been quite successful, as their content has done well in the markets where it has been launched.
"Extending the deal to launch their portfolio into Canada is a testament to the success of our collaboration and sees us further boost our offering to our operator partners in the region," Patel continued.
On their part, Jason Lim, Ainsworth's General Manager of Digital and Online Gaming, stated that Pariplay aids the company in quickly making its content available to customers worldwide. Lim commented that extending their partnership in Canada was easy, and the company looks forward to developing their relationship.
This new agreement comes when Pariplay has been busy tying up deals with operators in other jurisdictions. In March, the online content aggregator recently signed a contract with DraftKings in New Jersey, further extending its market reach in the United States. Before that, the company also inked a partnership with Betsson Group to allow the operator access to its entire Wizard Games portfolio with over 15,000 game titles.
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