April 21, 2021
When it comes to the best mobile gambling platforms, iOS and Android stand tall. But unlike the Apple App Store that allows the distribution of real-money gambling apps, Google has had a long-held resistance towards distributing gambling apps on Play Store. Fortunately, the company has been softening its stand since 2017 when it allowed gambling app distribution in France, Brazil, the UK, and Ireland. So, is the latest change of heart due to Apple competition? Or, is it for revenue purposes?
Online casino and sportsbook players in the US and 14 other countries will directly search and download gambling apps starting March 1, 2021. This is splendid news considering that mobile gambling is the real deal in most countries with online gambling regulations. Apart from the US, the new list includes Canada, Australia, Japan, Finland, Denmark, Belgium, Colombia, Mexico, Norway, New Zealand, Sweden, Spain, Romania, and Germany.
According to the company, the newly allowed countries have conducive legislation to enable mobile casino apps distribution on Play Store. With more countries developing legal frameworks to regulate online gambling, it’s only a matter of time before players download mobile casino apps in more countries.
As said, Google only started distributing real-money gambling apps a few years ago. But that’s not to say Android users couldn’t place wagers. Typically, operators allow Android and iOS users to download apps directly from their websites or other third-party channels. In return, this made it costly to promote and maintain the apps. Players also find it challenging to download the apps from third-party sources.
But with the company now opening its gates for gambling apps, online gambling will only grow bigger. According to a 2017 study, Android has a 64% market share, with the number expected to rise further. This success is mainly because Android phones and tablets are readily available in emerging gambling markets like Africa and Asia. All in all, the latest move is a win-win scenario for all parties involved.
Following this announcement, online casino players will now enjoy their favorite mobile casino games on the go. Unlike before when players had to download APK apps, you’re now just a tap away from installing that gambling app. Also, players in the whitelisted countries will now have an easier time finding reviews about particular gambling apps. As you may already know, Google Play Store allows users to rate apps based on user experience.
Meantime, the latest move means that mobile casino gamers in these countries will only get top-cream apps. In short, you don’t have to worry much about the legality of the gambling apps as Google has already done the donkey work for you. Just don’t forget that safe gambling entails more than licensing and regulation. All said and done, Google will keep the reigns, at least for now.
With roots in the vibrant city of Lagos, Amara Nwosu is MobileCasinoRank's premier researcher. Melding rigorous analysis with an intuitive grasp of the mobile gaming sphere, Amara unravels the intricacies of the casino landscape for readers worldwide.