Reload bonuses are often much less than an initial sign-up bonus. However, while a sign-up bonus can only be offered once, reload rewards are often a continual promotion, with potentially unlimited applications allowed. The bonus will typically be a percentage of the uploaded amount, though sometimes it is offered as a set figure.
A reload bonus is offered by an online casino to a player who has previously uploaded money, but has now run out of, or significantly depleted, their funds. A reload bonus is then available to players who deposit more funds to their online account for at least the second time, if not more.